MARCH 2021
What's inside
- 📬 New blog post
- How to get a job in Online Marketing
- 🚀 Instagram for Creators
- Our new neon academy course has launched
- 🗞️ Social media news
- iOS 14.5 update and its implications for Facebook Ads
- TikTok keeps pushing
- LinkedIn adds a 'Creator Mode' and more
- Social Audio is on the rise
- 💎 Recommended reading - pt. 1
- Why NFTs are the future of digital content
- 🌍 Recommended reading - pt. 2
- The 50 most visited websites in the world
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📩 Past newsletters:
- Check out what you might have missed!
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📬 How to get a job in online marketing
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Do you know what is the best part about Online Marketing?
Getting reach and visibility, turning website visitors into paying customers is surely one thing.
But what's even better: In today's world, pretty much anyone can get started in the industry. The global digital economy keeps growing quickly. Even if you did not study business or marketing, chances have never been better to land a job and become an online marketer.
All it takes is a combination of determination, continuous learning, and practice. Find out more in our latest blog post.
P.S. That's one of neon's Online Marketing Managers on the cover picture. Katy has studied Comparative Literature, worked as a French teacher, and actually is more than anything a popular DJ in Berlin. She joined us last year - because Online Marketing is open for anyone if you put in the work.
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🚀 Our new neon academy course has launched
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We published a new online course!
The neon academy has teamed up with Mica dos Santos to bring you the latest knowledge on how creators can grow their Instagram audience, including tips on how to best use our neontools.
Mica is a Belgium-based photo- and videographer. With his work, he wants to tell stories to inspire people - with success! Mica was elected as "Young Talent 2020" by Canon Belgium and has already helped many brands to improve their social media presence.
Now, you can benefit from Mica's expertise too. As a little Easter present from us, we are offering you an exclusive discount for our newest online course 🐰
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Your 25% discount code: neonNL
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The code is valid until Easter Sunday (04 April 2021), 23:59:59h CEST.
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🎯 iOS 14.5 update and its implications for Facebook Ads
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We covered the 'Apple vs. Facebook' saga related to iOS 14 already in the more recent editions of our newsletter. As some of the privacy updates that Apple announced will become mandatory soon, we would like to share a helpful summary of the looming implications for Facebook Ads with you. Online marketing expert Navah Hopkins highlighted a few things you should know to handle the impact of the upcoming iOS 14.5 update in a useful Twitter thread.
By the way, Facebook Analytics will no longer be available after 30 June 2021. There are other tools provided for understanding your activities on the platform though. Read more here.
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We have written about TikTok many, many times by now... and we won't stop as the short-form video platform constantly keeps pushing out great new updates.
On the one hand, TikTok is testing a new 'Seller University' as the company looks to expand its e-commerce push.
On the other hand, TikTok announced a new 'Playlists' feature with selected creators, which enables users to group their TikTok clips into themed collections.
And, lastly, the popular app has rolled out a Q&A function so that creators can connect and engage in a new way.
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📈 LinkedIn adds a 'Creator Mode' and more
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Even though LinkedIn has been around for 19 years already, it keeps adding innovative features. Recognizing the growing importance of the 'creator economy', the platform is launching a 'Cover Story' feature and a 'Creator Mode'.
Among others, the new mode will move your 'Featured' and 'Activity' sections to the top of your profile and the 'Connect' button will turn into a 'Follow' option so that people can get updated about your content more easily.
LinkedIn is also getting serious about 'Social Audio' - more on that growing trend in the paragraph below.
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📻 Social Audio is on the rise
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In January, we published our assessment of 2021's hype app Clubhouse. Back then, we already predicted that 'Social Audio' is here to stay.
Since then, almost all major online platforms launched their own versions of Clubhouse-like features, or are at least they are working on them.
Just to name a few: Twitter acquired podcasting company Breaker and plans to let users host 'Spaces' from April onwards, Facebook is looking to launch an audio-only version of its 'Rooms' feature, Instagram leveled up its 'Live' streaming option, some new startups are popping up, and Spotify has now also entered the game through the 'acqui-hire' of a popular live-audio platform.
Watch (or listen to) this space as there are plenty of opportunities for businesses currently taking shape.
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recommended reading - part 1
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💎 Why NFTs are the future of digital content
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In the last newsletter, we shared an article by Rex Woodbury about the "Digital Art, Crypto, & the Metaverse" to give you an introduction to the topic that is here to stay like almost no other.
This time, it is neon's very own co-founder & CEO Misch Strotz who wrote down his thoughts about the potential of non-fungible tokens (NFTs). Find out why they are the future of digital content and what a German-speaking podcast has to do with it in his recent article on LinkedIn.
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recommended reading - part 2
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🌍 The 50 most visited websites in the world
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“A picture says 1000 words, and maybe a meme says 10,000 words”, as the old saying (by Elon Musk) goes. That's why we would have loved to share some of our favorite memes with you here - but we opted for another interesting article instead.
If you've ever wondered, which websites are currently most popular on the world wide web, make sure to hit the button below. We're sure that you would have guessed a lot of the top ones, but certainly, there are some that are not in the public spotlight that often.
With the continuous rise of TikTok, among others, it will be interesting to see what this 2020 visual overview will look like one year from now.
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📩 Check out what you might have missed
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In case you missed a newsletter or want to look up articles, blog posts, and news from the past, we created a collection of our newsletters on a neon.link page. You can find all the links and recent content on neon.link/newsletter.
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Join our online community on Facebook and LinkedIn to start connecting with like-minded peers and get hand-picked digital marketing news and insights from our team.
With the neon social club, we want to foster the exchange of knowledge between members and share curated content that we think is useful for succeeding in the 'digital entrepreneurship age'. More info here.
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... want to get in touch with us?
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