APRIL 2021
What's inside
- 👨🎓 Neon academy bundle
- Two more courses are live on the neon academy!
- 💻 New blog post
- How to make it in the Creator Economy
- 📹 Fresh video content
- YouTube Shorts & Facebook Ads mistakes
- 🗞️ Social media news
- Facebook enters the Social Audio game
- TikTok launches 'Lead Generation' ads
- Browser makers are ditching Google's cookies alternative (already)
- Reddit launches new 'Ads Formula' education platform
- 📈 Recommended reading - pt. 1
- 🌍 Recommended reading - pt. 2
- The Global State of Digital (Q2 update)
- 📩 Past newsletters:
- Check out what you might have missed!
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👨🎓 Two more courses are live on the neon academy!
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This month, we launched not just one but two new neon academy courses!
To kick it off, neon's very own Ivan Cardoso launched his first online class, teaching ‘Instagram for Beginners’.
As an Influencer Manager at neon, Ivan spends a lot of his time observing the development of the industry and IG in particular. So sit back and enjoy watching him showing you around in his backyard, telling you how to get started on the platform!
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The second course published in April is hosted by no other than Charly Schwarz - one of Luxembourg's most successful online creators. As a photographer, Charly has managed to build a big audience online.
With his breathtaking landscape shots and entertaining videos on IG and TikTok, he knows all about taking photos and filming - especially oneself. That's why he teaches you everything you need to know about 'How to film yourself' in his course.
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With these brand new classes, we have a total of five online courses up and running on the neon academy.
As a unique gift to all social media managers, online creators, and digital enthusiasts out there, we are offering all courses in a bundle with a special 35% discount.
Hit the button below to check out the ultimate neon academy "Social Media Bundle"!
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💻 How to make it in the Creator Economy
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We have written and talked about the 'Creator Economy' on our different social media channels many times before.
This month, we sat down to summarize our thoughts about it in a first 'introduction' blog post that shall help you to better grasp the topic - especially if you don't know where you can fit in and leverage this megatrend for your own undertakings.
Find out what the Creator Economy is all about, dig deeper into our 'FAR' framework, and check out some tools that help you to get started.
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📹 YouTube Shorts & Facebook Ads mistakes
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Our Lisbon-based creatives Karim (Co-Founder) and João (Online Marketing Manager) keep producing free educational video content for you. This week, they summarized a few insights and learnings about YouTube's new short-form video option and Facebook Ads. Enjoy!
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🎧 Facebook enters the Social Audio game
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In our March newsletter, we highlighted the emergence of Social Audio. After Clubhouse's meteoric rise to a $4bn valuation in just 12 months, basically, all major social media platforms as well as Spotify felt the urge to announce the upcoming launch of their own 'live audio experiences'.
Now, Facebook also wants you to 'be heard' more. Read all about its audio plans involving 'Soundbites', FB's Live Audio Rooms, and also regular podcasts in its latest press release on the subject matter.
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🎯 TikTok launches lead generation ads
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Every brand and marketer should have understood by now that TikTok is here to stay. The amount of new features the short-form video platform keeps launching shows that it is serious about offering the best possible experience for entertainment and conducting business for users, creators, and companies alike.
This week, TikTok announced the introduction of 'Lead Generation' ads to enable businesses to reach and drive customer acquisition with ease. Find out what it's all about.
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🚫 Browser makers are ditching Google's cookies alternative (already)
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There have been some updates on Google's cookies alternative 'Federated Learning of Cohorts' (FLoC) in recent months that should definitely not have gone unnoticed by digital marketers. Since cookies are a highly efficient way to leverage targeted online ads, it will be interesting to see how the 'new way of doing things' proposed by Google will actually play out once it is live.
On that note, privacy-centric browser Brave and browser extension DuckDuckGo have decided to already block Google’s new method of tracking and targeting ads. Mozilla also has no plans to implement FLoC in its Firefox browser. Digiday explains everything in more detail.
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💡 Reddit launches new 'Ads Formula' education platform
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The 'GameStop Saga' at the beginning of the year, surely put Reddit on the map also for people who had not been familiar with it yet. In fact, the platform might still get underestimated by some - but that should definitely not be the case. With a new major funding round and ambitious growth plans that were announced not too long ago, Reddit is gaining significance by the day.
That's why its newly launched 'Ads Formula' education platform is an exciting update for everyone who would like to tap into Reddit's user base with ads. It features the latest on Reddit's ad solutions, industry insights, creative best practices, seasonal moments, and more. Social Media Today has all the info you need to know about it.
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recommended reading - part 1
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After we shared some explanations about the potential of Non-Fungible Tokens (NFTs) in our recent newsletter editions, it is time to look again at a topic that does not involve the Ethereum blockchain.
This insightful analysis by Lenny Rachitsky on how to use content to grow as a (tech) company, is definitely a great read - especially if you wonder why putting resources into editorially-generated, search engine optimized content makes so much sense.
A little sneak peek: "Create assets of value for your audience vs. pay money to interrupt them via traditional advertising."
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recommended reading - part 2
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🌍 The Global State of Digital 2021 (Q2 update)
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With regard to the recommended article above, Hootsuite is one of the companies that put a lot of effort into publishing great editorial content.
Its annual "Global State of Digital" report is definitely a must-read for everyone who wants to understand better where we are headed in terms of the state of the internet, mobile, e-commerce, gaming, cryptocurrency, social media, ad spending, search behaviors, and more.
Over the course of 200 slides, the Q2 2021 update presentation offers lots of interesting insights.
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📩 Check out what you might have missed
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In case you missed a newsletter or want to look up articles, blog posts, and news from the past, we created a collection of our newsletters on a neon.link page. You can find all the links and recent content on neon.link/newsletter.
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Join our online community on Facebook and LinkedIn to start connecting with like-minded peers and get hand-picked digital marketing news and insights from our team.
With the neon social club, we want to foster the exchange of knowledge between members and share curated content that we think is useful for succeeding in the 'digital entrepreneurship age'. More info here.
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... want to get in touch with us?
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